For many, the end of a year ushers in a period of retrospection and reevaluation of life choices made in the previous year which leads to many making New Year’s resolutions. However, only 8% of people accomplish those resolutions.
Jeff Zwiefel, Chief Operating Officer, Life Time
Jeff Zwiefel serves as Executive Vice President and Chief Operating Officer for Life Time Zwiefel joined the Company in December 1998 as Vice President of the Health Enhancement Division, and became Vice President of Fitness, Training and New Program Development in January 2004.
He was subsequently named Senior Vice President of Life Time University in March 2005, Executive Vice President of Operations in June 2008, and Chief Operating Officer in October 2013.
Zwiefel brings more than 30 years of comprehensive and diverse experience in the health, fitness, and wellness industry.
Prior to joining Life Time, he was a senior leader at NordicTrack, Inc. for more than nine years, where he last served as Vice President of Product Development. He holds an M.S. in exercise physiology.
