GUEST:
Steven Mesnick, Vice President, Marketing and Pricing, Viasat Inc.
Steve has more than 15 years of experience in the technology industry; expertise in strategy, pricing, business development, product management, CRM and sales operations for both consumer and business customer segments.
From 2005 to 2015, Steve led teams at Verizon Wireless under various roles including Director of Market Strategy, Executive Director of Pricing and Vice President of Marketing and Sales Operations.
While at Verizon Wireless, Steve designed and launched the wireless industry’s first data-sharing plans, revolutionizing the pricing model for voice, messaging and data services that led to record-setting customer acquisitions and revenue growth.
Steve holds a J.D. law degree and a B.A. degree in Economics and Marketing from Duke University.
For more information, please visit: www.viasat.com
Today’s Topic:
People who live in rural or suburban communities have been hearing it for a long time: The next big technology is almost here to solve their internet problems for good. Whether it’s “big cable” or 5G, that fast, modern connection you’ve always wanted is just around the corner. The infrastructure used by ground-based internet service providers is a huge investment, one that most companies pay for by having a lot of customers in a relatively small area – that is, a city. However, if you don’t live in town, you’ll find yourself paying more or getting less quality when you sign up for ground-based internet service. In some cases, you might even have to pay the ISP thousands of dollars to dig trenches to run a cable to your home. Steve Mesnick of Viasat is here to tell us how consumers can stay online all the time between school, work, and personal interests through high-quality satellite-based internet that can connect homes even in the hardest-to-reach locations. Did you know?- Some 5 million American households with school-aged children don’t have high-speed internet at home, with 96.5 percent of students reporting that they are expected to go online to finish their homework assignments.
- Satellite internet has less equipment on the ground compared to terrestrial internet providers, so the network is less likely to sustain damage during extreme weather, roadwork, and other emergencies.
- There’s a myth that satellite internet is very expensive. However, when compared to mobile hotspots and other connectivity options for people who live outside of major urban areas, satellite internet often delivers a better bargain per gig.
