ABOUT ~ Noah Syken
Noah Syken is Vice President of Global Sponsorships and Client Executive Programs at IBM.
He is responsible for leading the Strategy and Partnerships related to IBM’s global sponsorship portfolio, which includes partnerships with US Open (tennis), The Masters (golf), The GRAMMYs, Wimbledon, and more.
IBM has a long history of delivering next-generation digital experiences for some of the world’s most revered sports and entertainment events and venues.
IBM’s sports partnerships are centered around engaging with fans digitally, and utilizing data in new ways, with the same AI, hybrid cloud and security technology leveraged by IBM enterprise clients. Noah Syken, who oversees IBM’s global sponsorship portfolio and IBM’s work with sports tournaments and organizations.
Tennis: At the end of this month, the US Open tennis tournament kick offs. For the past 30 years, IBM has worked closely as the technology partner of the USTA to elevate the digital and fan experience for US Open.
This year, new technology solutions will be introduced along with a redesigned app and website to enhance the fan experience and a new at the 2022 US Open. Building on the popular IBM Match Insights with Watson feature — which analyzes millions of data points and over 100 million sources over the course of the tournament — ’Win Factors’ brings an additional level of transparency into what factors are being analyzed by the AI models to determine match insights and Likelihood to Win.
The US Open Digital Platforms include many new features including the ability to mark your favorite players to curate the digital experience based on your selections as well as updates to the Scores, Schedule, Draws and Players selections to deliver more relevant and contextual content and insights.
Football: For the sixth football season, IBM’s Watson artificial intelligence technology will be integrated into ESPN’s Fantasy Football app, to help fantasy football players make the most informed decisions and smartest trades when managing their fantasy teams.
New this year, IBM is introducing Trade Analyzer with Watson, which will leverage IBMs data processing capabilities through Watson’s artificial intelligence to turn trade data into insights. When fans propose or accept a trade, Trade Analyzer with Watson will surface key information to fans that focuses on both player’s roster needs, such as boom or bust trends, position ranks, and player grades. This information will provide ESPN Fantasy Football users of all skill levels with a trade proposal’s value, allowing fans to make more informed roster decisions throughout the season.
For more information please visit: ibm.newsroom.com
