Matt interviews a fellow Crest Executive Cristina Baena Cristina is President of the Employee Benefits Division at Crest Insurance Group.
She also plays a mean round of golf having played for the University of Arizona and became part of NCAA Women’s Golf National Championship team in 2000.
About Cristina Baena
Cristina is President of the Employee Benefits division at Crest Insurance Group.
In 2014, she joined Crest as an Account Manager and her roles quickly evolved to include business development, representing clients as a Benefits Consultant, becoming a Partner, and now a division President. Today, she oversees a team of 60 professionals over three states while handling benefits consulting for a select group of companies.
Originally from Colombia, Cristina came to the U.S. in 1997 to play golf for the University of Arizona and became part of NCAA Women’s Golf National Championship team in 2000. She earned her BS degree in General Business and Marketing from University of Arizona’s Eller College of Management in 2003.
After competing professionally in several golf tours, Cristina changed course and worked for Tucson Conquistadores in the nonprofit sector. Passionate about community involvement, she supports the Girl Scouts of Southern Arizona, San Miguel High School, and the Easter Seals Blake Foundation—to name a few. She has two children, Ben, 11, and Daniela, 9.
Matt Nelson: Senior Vice President, Crest Insurance Group
Matt is a Senior Vice President at Crest Insurance Group in Tucson, consulting with companies to identify and implement insurance, risk management, and employee benefits solutions. With more than 15 years of industry experience, he has served as a keynote speaker on the healthcare industry, leadership, workplace culture, and risk management for professional organizations throughout Southern Arizona, including the City of Tucson, Greater Tucson Leadership, the Financial Executives and Affiliates of Tucson, and the CEO Roundtable of Tucson.
Matt is an active member in the Tucson community, having served as a Non-Commissioned Officer in the Arizona Army National Guard and volunteering with multiple local organizations, including as Treasurer and a Big Brother with Big Brothers and Big Sisters of Southern Arizona, a volunteer with the United Way of Tucson and Southern Arizona, Chair of the Pima County JTED’s Business and Industry Council, a builder with Habitat for Humanity and many other local youth charities.
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